👋 Hey Online Store Builder,
Did you hear the news?
Email marketing is the king of the marketing world.
With an average ROI of $38 for every $1 spent, profits from your email channel can be the life-blood of your business and also generate the cash to scale your paid ads.
And when it comes to long-term success, it happens to be one of the smartest marketing channels you could invest in.
With a well-developed email program, your business isn’t at mercy to middle-men like Facebook, Google, or Amazon, standing between you and your customers…
This is because your email list is an audience YOU own.
If one of these tech giants deactivate your account or end up dead (remember Myspace?), you’ll still have your email list to fall back on and keep your business afloat.
So if you want your store to stand strong and weather the ever-changing landscape of Ecommerce for years to come, email should be at the centre of your diversification strategy.
But despite email marketing’s proven record for producing big-time results and resilient, future-proof businesses, many online stores still make the mistake of doing email marketing wrong or worse, neglect it completely.
❌ Not having any automated sequences installed (cart/browse abandonment, welcome sequences, etc.)
❌ Only sending out sale promo emails which irritate customers resulting in unsubscribes.
❌ Not knowing how to follow up with new buyers and turn them into repeat and loyal customers.
❌ Not knowing how to segment their list for maximum ROI and understand what a big-picture email strategy should look like.
❌ Sending emails which are boring to read, fail to engage, and end up in the spam folder.
❌ Or not knowing where to start and doing zero email marketing whatsoever.
If any of those issues apply to your business, and you’d like to fix them, I may be able to help you…